How to Outsell Your Competition
by Michael Vickers
About The Book
Becoming Preferred will teach you how to identify market stresses and create “Distinctive Value” using the five customer values. Individuals and organizations that employ these strategies enjoy increased market share, market prestige, higher margins and become leaders in their markets. This book is filled with applicable anecdotes, examples and strategies that will help you become the Preferred provider of what you sell.
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