Mass Communication Theory
Foundations, Ferment, and Future (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
by Stanley J. Baran
About The Book
Get on media’s cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry’s future. And because itÂ’s loaded with study tools, it will help you succeed on exams and in the course.
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